As with most things in Okinawa, the event is on island time. We showed up about 1/2 and hour early to register and get ready for the run but the "run" didn't actually start until an hour after it was advertised. This was actually fine by me as we didn't have any other specific plans until evening.
I don't eat before a run so I didn't take part in devouring several of the local food venders stands. However, the smells were divine. There were also tents with local products for sale.
Also, participants were encouraged to walk in the "run" and enjoy American Village. They even had incentive cards for participants to stop in various shops throughout as those shops were offering discounts and other goodies to race participants.
Parents with children in strollers were diverted from the run course or asked to turn around at one point because the course was not stroller friendly. But there was free ice cream waiting back at the start/finish line and more entertainment lined up.